Here’s our advice on how to fix it:
1. Standardise Lighting:
Use consistent lighting setups for all product shoots.
Opt for soft, diffused lighting to minimise shadows and reflections.
Invest in quality lighting equipment like softboxes, light tents, and LED lights.
2. Maintain Uniform Angles and Positions:
Establish standard angles for different types of products (e.g., front, side, and back views).
Use a tripod and marking guides to keep the camera position consistent.
3. Use a Consistent Background:
Choose a neutral, non-distracting background that complements your products.
Ensure the background colour and texture remain the same across all photos.
4. Standardise Image Dimensions and Resolution:
Decide on a standard aspect ratio and resolution for all product images.
Use photo editing software to resize and crop images uniformly.
5. Implement a Style Guide:
Create a detailed photography style guide that outlines lighting, angles, backgrounds, and editing techniques.
Share the style guide with all team members involved in photography.
6. Edit Photos Consistently:
Use the same editing software and presets for all images.
Adjust brightness, contrast, and colour balance consistently to maintain a uniform look. By addressing these aspects, you can significantly improve the quality and consistency of your eCommerce photography, leading to a stronger brand presence and better sales performance. By having consistent E-commerce photography you will have an enhanced and stronger brand image, an improved customer experience, Increased sales and higher search engine rankings - Just to name a few benefits!
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